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Search advertising reaches people already looking for what you offer. The work is making sure you show up for the right searches, and that the page they land on does its job.
The challenge
Broad keywords pull in traffic with no purchase intent and quietly drain the budget.
The ad does its job, then the landing page gives the visitor no clear next step.
Without proper tracking, optimisation is guesswork and reporting is just spend.
Our approach
We build around intent: which searches indicate a real buyer, what the ad has to promise, and what the landing page has to deliver.
Intent-mapped keywords with negatives applied from day one to protect budget.
Tightly themed campaigns and ad groups so relevance and quality score hold up.
Messaging matched to the search, with extensions used to earn the click.
Deliverables
Intent mapping, volume analysis and a negative keyword foundation.
Search campaigns structured by theme, with extensions configured.
Goals, calls and form submissions tracked so results are real.
Search-term review, bid management and ad testing on a set cadence.
How it works
Understand the offer, the buyer and the competitive set.
Build the keyword and negative keyword foundation.
Structure campaigns, write ads, configure tracking.
Go live and monitor search terms closely in week one.
Refine bids, keywords and copy against cost per lead.
Proof
The business problem, the approach, and what changed.
Why ADS
We start with the business objective, not the marketing channel.
This service is designed to work with the others, not in isolation.
Clear communication, defined deliverables and straightforward reporting.
FAQ
Google Ads buys visibility immediately for the searches you choose. SEO earns it over time. They work well together — paid data tells you which searches convert, which sharpens the SEO plan.
Tell us what you're trying to achieve and we'll tell you whether this is the right place to start.
Reviewing where paid traffic lands and what stands between it and an enquiry.
Cost per lead, conversion volume and the searches driving them.
A manufacturer with a strong product range was effectively invisible to buyers researching online.